User Research
We plan, design and carry out research activities with users for a deep understanding of the requirements for digital services.
Our research informs policy, strategy, proposition, service, content and interaction design so that services will work well for users and achieve policy compliance and deliver upon strategic outcomes.
Features:
- Bespoke approach designed to achieve each research goal
- User interviews reveal user thoughts about services
- Usability testing in field or lab informs early design
- Techniques based on Government Service Standard
- Diary study, ethnographic research into users over time
- Collaborative work with client teams for knowledge sharing
- Usable engaging deliverables to socialise insights
- Expert researchers gather maximum insight from activities
- Outputs include personas, service blueprints, user stories
- User research methods applied in Discovery/Alpha/Beta/Live
Benefits:
- Evidence based recommendations deliver service improvements
- Enables decision making based on evidence, not opinions
- Helps ensure that teams are truly user-centred
- Empirical insights shared through organisation
- Techniques based on Government Service Standard procedure
- Engaging artefacts develop internal buy-in
- Gathers evidence of how users really interact with services
- Improves inclusive design through research with disabled users
- Research performed at any stage in your project lifecycle
We deliver services and solutions by applying our Digital, Data, Technology and Cyber capabilities.
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