User Centred Design (UCD) Services
We put users at the centre of product and service design, development and implementation. Focussing on user requirements, objectives and feedback using user research to iterate every design decision.
This, aligned with the business needs, creates opportunities to add value, reduce cost and risk in delivering an offline/online service.
Features:
- Generative research to identify user needs and understand context
- Evaluative research to assess the effectiveness of a product/service
- Research across devices, endtoend journeys, remote, contextual, lab-based
- Prototyping in a range of methods and code
- User flows, prototyping the entire journey
- Collaborative design ideation workshops
- Content plans and strategies based on user needs
- Clear, usable and accessible content in plain English meeting needs
- Content in a range of formats (mobile, post, email, video)
- Content reviews delivering content in line with GOV.UK style
Benefits:
- Truly collaborative, multidisciplinary, agile working
- Cloud solutions allowing users to achieve goals first-time round
- A seamless and positive experience of government services for users
- Cloud service that fulfilling government service standards, passing GDS assessment
- Stakeholder engagement and buy-in throughout the development process
- Cost-effective services with reduced need for labour-intensive support channels
- UCD consultants who advocate for their specialism and up-skill others
We deliver services and solutions by applying our Digital, Data, Technology and Cyber capabilities.
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