Anticipating Apple’s ‘Scary Fast’ Mac Showcase

It appears that Apple is gearing up to unveil new Macs. On October 30th, Apple has scheduled a digital-only premiere event, where it’s likely to showcase its upcoming chip advancements and the Macs designed for them. Dubbed the “Scary Fast” event, Apple’s YouTube channel cheekily suggests viewers to “Indulge yourself.”Each Apple event typically features a uniquely themed Apple logo giving clues about the launch. For this occasion, the event’s webpage displays an animated Apple logo transitioning into the Finder symbol, virtually signaling the introduction of new Macs. The term “scary fast” might allude to the potential unveiling of the M3 chips, anticipated to feature in the new Mac lineup — possibly even in the much-anticipated iMac update. Could these outpace Qualcomm’s reported M2-surpassing X Elite chips? The answer might be just around the corner.
When is the Apple Event Scheduled?The “Scary Fast” Apple event is set for Monday, October 30th, 2023, starting at 8PM ET / 5PM PT. Unusually for Apple, this livestream will take place in the evening, deviating from the company’s typical morning schedule for product announcements.
How can you stream Apple’s “Scary Fast” Mac showcase?Apple offers live streaming through its official website and YouTube channel, with the YouTube link provided above. Interestingly, Apple’s event streams are typically scheduled for mornings, but this one deviates by being set for the evening.Diving into the anticipations surrounding Apple’s upcoming reveals.
Unveiling the M3Apple successfully launched its M2 chips earlier this year, paving the way for the introduction of the M3 series. This Monday, we anticipate the unveiling of the initial batch of these chips, which are projected to deliver more significant performance enhancements compared to their M2 predecessors.The forthcoming M3 chips are believed to be fabricated using TSMC’s 3nm technology, mirroring the process employed for the A17 Pro chips in the latest iPhone 15 Pro. This advanced manufacturing technique promises to elevate the M3 chips’ speed and efficiency, surpassing the 5nm technology utilized for the M2 series. Apple has seemingly secured the entirety of TSMC’s 3nm chip production for the upcoming year, providing a competitive advantage for its devices.While Apple’s M-series chips have received acclaim for their potency, thermal efficiency, and performance, they now encounter formidable rivals. Qualcomm recently announced that its Snapdragon X Elite would outpace Apple’s M2 by 50 percent. This sets the stage for Apple to introduce an even more powerful successor.Regardless of the Mac models Apple introduces, the spotlight will undoubtedly be on the M3 chip.
What’s Next on Apple’s Agenda?Some less certain speculations hint at the potential unveiling of a 13-inch MacBook Pro or fresh MacBook Air variants. The Mac Mini also utilizes the same chips, and while no one is actively forecasting an update, it wouldn’t be entirely unexpected.In the realm of Apple peripherals, wouldn’t it be odd if a new iMac launch didn’t coincide with the introduction of an updated USB-C Magic Keyboard, Magic Mouse, and Magic Trackpad? So, there’s a good possibility we might witness these. (Could we dare to wish for a repositioned charging port on the mouse?)Beyond these, there’s a lack of solid evidence pointing to any other major releases for the year. While there were whispers about revamped iPads, the recent standalone announcement of a new Pencil suggests any major iPad updates might be deferred to the following year. Other anticipated releases, such as a 32-inch iMac, OLED MacBook Pro, or a reimagined iPad Pro, seem to be on the horizon but not imminent. As for the Vision Pro, its debut remains anticipated for early next year.

We deliver services and solutions by applying our Digital, Data, Technology and Cyber capabilities.


  • Application
  • Capabilities
  • Cloud
  • Credentials
  • Cyber
  • Data
  • Delivery
  • Design
  • Development
  • Digital
  • Live (Operations)
  • Services
  • Solutions
  • Strategy

Anticipating Apple’s ‘Scary Fast’ Mac Showcase

Fill out the form below, and we will be in touch shortly.
Contact Information
Business Information
Service Information